Casey Reid — Product Design

Articles

Articles project preview
Early wireframes and user flows

The Challenge

My Approach

Discovery

Ran collaborative workshops with product and engineering, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Impact

$2.3M in incremental ARR. Since shipping, we've measured 2.1x improvement in engagement.

Articles

Shipping quality design requires collaboration and iteration. Recent work has shown me that . The implications matter for teams and organizations.

The Thing

Whether you're shipping a new feature, this approach resonates.